Industry Benefits of Prescribing Exercise

As a Physician, your top concern is obviously for the health and well being of your patients. Nevertheless, we have yet to mention how exercise prescriptions will also benefit your business. We understand that you are very busy and that discussing exercise with all of your patients may not always be possible. However, we believe that it is essential to improving your business to make an effort to discuss exercise with patients as often as possible.

There have been drastic changes in the leading causes of morbidity and mortality in the last 100 years. We have found treatments and cures for many of the previous leading causes of death and are making great advances towards finding cures for many chronic illnesses of today. However, these efforts have been drastically hindered by the medical cost of treating diseases that result from inactivity. In the U.S. 1 out of every 10 health care dollars goes to treat diabetes, most of which is type 2 diabetes (Chenowith, 2005). This is money that could be spent on cancer or AIDS research. These expenses are also driving insurance cost and making it harder for your patients to afford your services.

One in 10 premature deaths in this country is the result of physical inactivity (Hahn, 1990). This means that despite advances in modern medicine we are still ill equipped to deal with the health risk associated with physical inactivity. Recent research suggests that sustained counseling by health care professionals is an effective means of increasing an individual’s level of physical activity. By increasing the rates in which your patients exercise, you may also be decreasing their chances of premature death and increasing the time they are your patients.

In our opinion, the greatest benefit for your business will come from the overwhelming amount of appreciation that you will receive for increasing a patient’s activity level. Exercise will change their lives and if you are the catalyst that makes this possible I can guarantee you will earn your patient’s respect and loyalty. We hope that you will consider all of the benefits associated with prescribing exercise to your patients and will make it a part of every appointment. We are available to assist you with any questions or concerns you may have in regards to providing your patients with an exercise program.

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